Keeko is the main character in Runway. He's a fashion designer, and leads the designing team, team Aqua, with his crazy creations. He's 13 years old, and likes bright colors and over-the-top designs. Him and his team are trying to be the best team out of all of the other teams in their fashion industry. Can they do it?

Tyke is Keeko's little brother, and also designs for team Aqua. He's just your average 8-year-old, playing with hotwheels cars, burping the alphabet, etc. He looks up to his brother, being in the fashion industry with him, and helps his brother with designing. He hangs out with the rest of the gang, but sometimes, he can be a pain...

Ronni is the male model of team Aqua, and has also been Keeko's best friend since kindergarten. He's obsessed with his looks, and can be selfish most of the time, but when the camera needs him, he's there.

Squish is Keeko's female model, and also has a crazy crush on him. She's very girly and hyper most of the time, and tends to be pretty slow on some things, but she's always ready to strike a pose.

Drew is the team's makeup/hair artist. She's very gloomy, yet she packs a punch if you get her upset. She hates all things happy and bright, so it's hard for her to manage with the rest of the team. Even so, she does her job brilliantly with every design made.

Wally is an octopus that is the official mascot of team Aqua. He spends his life in a plastic bowl that's too small for him, so he's always in a bad mood. He's always talking back to the members of team Aqua, which can get on their nerves. At rare times, at least, he can be considerate, but he's still crabby most of the time. Still, he's the best mascot there is.